Presentation, communication and dissemination of vital statistics
Presentation of vital statistics
Communicating data is nothing new; people throughout history have been tabulating and communicating compiled data. However, with the introduction of computers and the internet, possibilities for tabulation and communication of data, data exchange and use have exploded in a way we could not have imagined just 20 years ago. This abundance of data on any subject, including vital statistics, is now accessible to anyone on the internet and can provide a wealth of information to help improve decision-making, to advance research and inform the general. However, data have to be made meaningful so that the message is accurate and relevant, and statistical agencies have to develop communication strategies that reach all of their audiences and that present information in a clear, accessible manner that suits different users.
Every year millions of dollars are spent on collecting vital statistics, but if the data are not compiled and presented in suitable ways, then they will fail to reach their audiences, whether decision-makers or the general The purpose of this module is to give practical advice, often through examples, of the art of communicating and presenting data to nonspecialist audiences and to suggest better ways of disseminating the information.